You don’t need to know Charlie inside out to surface the right problems. These questions are designed to open up the conversation naturally — and help you quickly qualify whether Charlie is relevant for a given account.Documentation Index
Fetch the complete documentation index at: https://partners.usecharlie.ai/llms.txt
Use this file to discover all available pages before exploring further.
On order routing.
“When an online order comes in, how do you decide which location fulfills it?”
“Is that logic automated, or does someone make that call manually?”
“Do you ever override Shopify’s default assignment? How often?”
“How are online orders distributed across your locations today and does it feel balanced?”
On inventory and stock accuracy.
“Do you ever oversell online because a store hasn’t updated its stock in time?”
“Do you need to protect some products in store from being sold online ?”
“Is there a buffer between what Shopify shows as available and what you actually want to sell?”
“How do you manage safety stock across locations today?”
On store capacity.
“During peak periods, do your stores ever get overwhelmed with online orders to fulfill?”
“Is there a daily limit on how many orders each location can handle? How is that enforced?”
“What happens when a store is at capacity — do orders pile up, get reassigned, or just cause problems?”
On revenue attribution.
“When a store fulfills an online order, does that store get credit for the revenue?”
“Do your store managers know how much they’re contributing to online sales?”
“Is store performance measured only on in-store sales, or does it include fulfillment contribution?”
On their current setup.
“Are all your sales channels — online, stores, wholesale — running through Shopify?”
“Have you looked at a standalone OMS before? What happened?”
“What’s the 1 fulfillment problem you’d fix tomorrow if you could?”
Reading the answers.
| What you hear | What it signals |
|---|---|
| ”We do it manually” | Smart routing pain |
| ”We oversell sometimes” | Safety stock gap |
| ”Stores get overwhelmed at peak” | Capacity management need |
| ”Store managers don’t see online contribution” | Revenue attribution gap |
| ”We looked at an OMS but it was too heavy” | Charlie’s sweet spot |
| ”We have channels outside Shopify” | Potential fit issue — dig deeper |
Next: Battle card.
Handle objections and competitive questions with confidence.