# Charlie Partners

> Everything you need to position, sell, and deploy Charlie with your clients.

## Docs

- [The problem.](https://partners.usecharlie.ai/introduction/the-problem.md): Why Shopify alone isn't enough for omnichannel retail.
- [Welcome to your partner space.](https://partners.usecharlie.ai/introduction/welcome.md): Everything you need to position, sell, and deploy Charlie with your clients.
- [What is Charlie.](https://partners.usecharlie.ai/introduction/what-is-charlie.md): A one-page brief on Charlie's product, positioning, and core capabilities.
- [The unified commerce gap.](https://partners.usecharlie.ai/opportunity/unified-commerce-gap.md): Why omnichannel retailers on Shopify are missing an OMS, omnichannel analytics, and in-store operations — and why now.
- [Who Charlie is built for.](https://partners.usecharlie.ai/opportunity/who-charlie-is-built-for.md): How to spot the right accounts in your portfolio — and which signals matter.
- [About Charlie.](https://partners.usecharlie.ai/resources/about-charlie.md): Who we are, where we come from, and where we're going.
- [Battle card.](https://partners.usecharlie.ai/resources/battle-card.md): One-page PDF to use in prospect meetings or send ahead of a call.
- [Brand and assets.](https://partners.usecharlie.ai/resources/brands.md): Charlie's design system — tokens, typography, and guidelines for partner use.
- [Contact and next steps.](https://partners.usecharlie.ai/resources/contact-and-next-steps.md): How to get started, who to reach, and what to expect.
- [ROI calculator.](https://partners.usecharlie.ai/resources/roi-calculator.md): Estimate the revenue upside and payback period for a prospect considering Charlie.
- [Common objections.](https://partners.usecharlie.ai/sales-enablement/common-objections.md): How to handle the most common pushbacks when pitching Charlie.
- [Discovery questions.](https://partners.usecharlie.ai/sales-enablement/discovery-questions.md): A ready-to-use question bank to uncover fulfillment pain in your client conversations.
- [When to bring Charlie in.](https://partners.usecharlie.ai/sales-enablement/when-to-bring-charlie-in.md): The right moments in a client conversation to introduce Charlie — and how to open the door.
- [Custom development.](https://partners.usecharlie.ai/technical/custom-development.md): Where partner involvement may be needed — and where to find the relevant documentation.
- [Integrations.](https://partners.usecharlie.ai/technical/integrations.md): How Charlie fits into a client's existing tech stack — and what it doesn't touch.
- [Product overview.](https://partners.usecharlie.ai/technical/product-overview.md): A technical digest of Charlie's capabilities — everything you need before a client conversation.
- [Theme integration](https://partners.usecharlie.ai/technical/theme-integration.md): Display accurate sellable inventory on your storefront
- [Commercial model.](https://partners.usecharlie.ai/working-together/commercial-model.md): How Charlie is priced, and what you earn as a partner.
- [How we work with partners.](https://partners.usecharlie.ai/working-together/how-we-work-with-partners.md): When Charlie is relevant for your agency — and how the collaboration works in practice.

## OpenAPI Specs

- [openapi](https://partners.usecharlie.ai/api-reference/openapi.json)