Who Charlie is built for. - Charlie Partners

Charlie is purpose-built for one type of merchant: Shopify Plus brands running physical retail alongside their online channel. The problem Charlie solves only exists when a brand has inventory in multiple locations it needs to orchestrate intelligently. Here is how to identify those accounts quickly.

The ideal profile.

Shopify Plus

The merchant is on Shopify Plus and uses Shopify POS.

2+ locations

They operate stores, a warehouse, or both — and fulfill online orders from any of them.

€1M+ GMV online

Enough online volume for fulfillment decisions to have real financial impact.

Omnichannel intent

They’re actively pushing ship-from-store, click and collect, or endless aisle — or want to.

Signals that a prospect is ready.

Signal	What it means
”Our stores are overwhelmed during peak”	Capacity management problem
”We’re overselling online because stores don’t update stock fast enough”	Safety stock problem
”Our store managers don’t see the value they bring”	Revenue attribution problem
”We route manually or it’s a black box”	Smart routing problem
”We looked at an OMS but it was too complex / too expensive”	Charlie’s sweet spot

Who Charlie is not for.

Not every Shopify Plus merchant needs Charlie. Skip accounts where:

They’re pure e-commerce with no physical locations
They are looking for a multichannel OMS and Shopify is not the only commerce platform in their stack.
They’re already live on a full OMS (OneStock, Manhattan, etc.) and satisfied
They’re below Shopify Plus or GMV is too small for ROI to be compelling

Reference accounts.

Charlie is already live with 30+ Shopify Plus brands in France, Europe and the US.
These are referenceable — ask the Charlie team for intro context before a prospect call.

Next: How we work with partners.

Understand the collaboration model and what support you can expect from Charlie.

The unified commerce gap.

​The ideal profile.