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Charlie is purpose-built for one type of merchant: Shopify Plus brands running physical retail alongside their online channel. The problem Charlie solves only exists when a brand has inventory in multiple locations it needs to orchestrate intelligently. Here is how to identify those accounts quickly.Documentation Index
Fetch the complete documentation index at: https://partners.usecharlie.ai/llms.txt
Use this file to discover all available pages before exploring further.
The ideal profile.
Shopify Plus
The merchant is on Shopify Plus and uses Shopify POS.
2+ locations
They operate stores, a warehouse, or both — and fulfill online orders from any of them.
€1M+ GMV online
Enough online volume for fulfillment decisions to have real financial impact.
Omnichannel intent
They’re actively pushing ship-from-store, click and collect, or endless aisle — or want to.
Signals that a prospect is ready.
| Signal | What it means |
|---|---|
| ”Our stores are overwhelmed during peak” | Capacity management problem |
| ”We’re overselling online because stores don’t update stock fast enough” | Safety stock problem |
| ”Our store managers don’t see the value they bring” | Revenue attribution problem |
| ”We route manually or it’s a black box” | Smart routing problem |
| ”We looked at an OMS but it was too complex / too expensive” | Charlie’s sweet spot |
Who Charlie is not for.
Not every Shopify Plus merchant needs Charlie. Skip accounts where:- They’re pure e-commerce with no physical locations
- They are looking for a multichannel OMS and Shopify is not the only commerce platform in their stack.
- They’re already live on a full OMS (OneStock, Manhattan, etc.) and satisfied
- They’re below Shopify Plus or GMV is too small for ROI to be compelling
Reference accounts.
Charlie is already live with 30+ Shopify Plus brands in France, Europe and the US.These are referenceable — ask the Charlie team for intro context before a prospect call.
Next: How we work with partners.
Understand the collaboration model and what support you can expect from Charlie.