> ## Documentation Index
> Fetch the complete documentation index at: https://partners.usecharlie.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Who Charlie is built for.

> How to spot the right accounts in your portfolio — and which signals matter.

Charlie is purpose-built for one type of merchant: Shopify Plus brands running physical retail alongside their online channel.

The problem Charlie solves only exists when a brand has inventory in multiple locations it needs to orchestrate intelligently. Here is how to identify those accounts quickly.

## The ideal profile.

<CardGroup cols={2}>
  <Card title="Shopify Plus" icon="shopify">
    The merchant is on Shopify Plus and uses Shopify POS.
  </Card>

  <Card title="2+ locations" icon="store">
    They operate stores, a warehouse, or both — and fulfill online orders from any of them.
  </Card>

  <Card title="€1M+ GMV online" icon="chart-bar">
    Enough online volume for fulfillment decisions to have real financial impact.
  </Card>

  <Card title="Omnichannel intent" icon="arrows-split-up-and-left">
    They're actively pushing ship-from-store, click and collect, or endless aisle — or want to.
  </Card>
</CardGroup>

## Signals that a prospect is ready.

| Signal                                                                   | What it means               |
| ------------------------------------------------------------------------ | --------------------------- |
| "Our stores are overwhelmed during peak"                                 | Capacity management problem |
| "We're overselling online because stores don't update stock fast enough" | Safety stock problem        |
| "Our store managers don't see the value they bring"                      | Revenue attribution problem |
| "We route manually or it's a black box"                                  | Smart routing problem       |
| "We looked at an OMS but it was too complex / too expensive"             | Charlie's sweet spot        |

## Who Charlie is not for.

Not every Shopify Plus merchant needs Charlie. Skip accounts where:

* They're pure e-commerce with no physical locations
* They are looking for a multichannel OMS and Shopify is not the only commerce platform in their stack.
* They're already live on a full OMS (OneStock, Manhattan, etc.) and satisfied
* They're below Shopify Plus or GMV is too small for ROI to be compelling

## Reference accounts.

Charlie is already live with 30+ Shopify Plus brands in France, Europe and the US.\
These are referenceable — ask the Charlie team for intro context before a prospect call.

<Card title="Next: How we work with partners." icon="arrow-right" horizontal href="/working-together/how-we-work-with-partners">
  Understand the collaboration model and what support you can expect from Charlie.
</Card>